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One of the first things you learn when you begin hair salon marketing is that it is vital to build a list. If you don't have a mailing list of loyal subscribers, you won't make as much money as you could. Having a list makes it easier to get repeat traffic and to make more sales.
Building a list isn't too difficult. You need a reliable autoresponder to capture email addresses and a web page to drive visitors to. But how will you entice people to sign up for your list?
The best way to gain new subscribers is to offer a valuable free report in exchange for an email address. Make your report appealing and useful so people won't think twice about asking for it. When you provide real value with your report, it shines a good light on you so people will feel more comfortable buying from you and listening to your recommendations.
Gaining new subscribers is just part of the hair salon marketing equation. Keeping them is the next part. If you abuse your list by constantly sending them sales letters or by emailing them too often, you will begin to look like a marketer rather than an expert in your field. You will lose credibility and subscribers. So be sure to always give your list members valuable information and treat them well.
Experienced hair salon marketing pros advise to continually narrow down your list. Take your list of freebie seekers and move them to a list of buyers once they purchase something from you. A person who bought from you once, is likely to again. A list of proven buyers is a valuable asset. You can earn a nice amount of money with just a small list if you develop it well.
Besides making money, a mailing list also makes hair salon marketing easier. You don't have to constantly update your site and struggle for new visitors all the time. Of course, you still need to do that to some degree, but a list provides you with a waiting group of people you can pull back to your site or direct to other offers. With a good list, you should be able to earn commissions or sales with every mailing you make.
Many hair salon marketing courses disagree on the right frequency for mailing to your list. You certainly don't want to mail too often or you will get a lot of unsubscribes. However, if you don't mail often enough, your list members may forget about you and think your email is spam. Finding just the right balance is a matter of trial and error for the particular niche you are working in.
Being accused of spamming comes with the internet marketing territory when you operate a mailing list. With some email programs, it is easier for people to unsubscribe by just hitting the spam complaint button than it is to follow the unsubscribe link in your email. You can expect to get occasional complaints but as long as you are not truly spamming and follow regulations, your autoresponder service should protect you. That's why you need to choose a well known, reliable company.
Of course, for them to go to bat for you, you'll need proof you followed regulations such as only putting opt-in subscribers on your list and including an unsubscribe link and contact information in each email you send. There are a lot of regulations you need to know in order to operate your hair salon marketing business in the proper way to protect yourself and your hair salon business whether you run a mailing list or not.
Growing your list slowly and steadily is the best bet since you want subscribers who want to be on your list. Owning a huge list sounds appealing but if your emails don't get opened, it won't do you much good. Rather than size, you should focus on creating a responsive list. Some hair salon marketing pros even eventually delete the tire kickers from their lists since they know responsive subscribers who are willing to spend money are much more valuable even if there are fewer of them.
Getting started in hair salon marketing can be overwhelming. Knowing where to start isn't really a problem though. The first thing you should do is set up a mailing list so it can begin to grow into a profitable venture for you.