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Well first off Happy New Year, and what a year that was! 2011 was certainly an exciting time in the field of search with a number of updates and progressive movements in the world of search as we know it.

Well first off Happy New Year, and what a year that was! 2011 was certainly an exciting time in the field of search with a number of updates and progressive movements in the world of search as we know it.

Towards the back end of 2011 the UK saw the Google + craze take off, although it had been available for quite a while, we Brits aren't as great as our fellow over the ponders at shouting things out!

So we sign up for the Google + but what does it mean? What's it all about? Many have described it as Google's version of Facebook. Is it so? Similar in the way that you add your friends and post updates but what's the purpose? Surely this is just adding more work to your day? Updating Facebook then Twitter now Google +?! When will it end?!

Well now Google are taking things that one step further and making things even more personal. In 2012 we are to see new things happening on Google, a new form of search only this time it's personal. The theory behind is to simply and personalise your search results. Therefore if you search, for example 'Florida holidays' your search results will list any relevant information that you or your friends in your Google + account have previously discussed or have any photo's of previous holidays to that destination.

All well and good to personalise the search and make it tailored to yourself but surely this will create SERPS (Search Engine Result Pages) that you already know about? Forgive me for being so bold, but I always presumed the purpose of a search engine was to gather information about things you'd like to know more about? This personification will surely bring results that you do already know, therefore what's the purpose?

I tend to use a dictionary to discover the definition of words that I do not know, I also use the internet in the same manner but searching topics I would like to know more about. This personal search would mean that in order for me to gain the relevant information I require, I would have to log out of my Google account in order to access it.

Another addition to my list of things to do. So although users who regularly surf the net in a social manner would gain from the personalisation of Google results the people who wish to get fresh information will have to remember to log off to get it.