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Does ACAS' New Social Networking Advice Offer Solicitors Opportunities For New Business?


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By : Melinda Kingston   9 or more times read
Submitted 2012-02-09 02:09:16

Misuse of social media in the British work place has been an enormous issue for employers all over the country. From issues surrounding misuse of time for which you are being paid to perform a job (time theft) to freedom of speech and privacy invasion complaints, the UK legal profession has its work cut out trying to make sense of the potential billions lost by companies whose employees or even consumers are seen to be "misusing" the social network.

ACAS has published a series of recommendation sheets on the misuse of social media and what that means for prosecution and/or defence. In particular, new research commissioned by ACAS has developed some advisories for employers designed to help them forestall social media mishandling " and to assist in prosecution where that misuse still exists.

The guidelines recommend that companies draw up a clear, no nonsense policy on the use of social networking tools while employed by the company, or while working on company time. In this way, employers can clearly point to employees in breaking of such a policy document " and in turn of course the lawyers and law firms conducting a prosecution or defence of such an employee have much more solid proof with which to work.

Part of the guideline suggests that companies need to define the basic lines of sensible and unreasonable legal social media use on the part of their employees. One of the suggested definitions of unreasonable is something that is likely to affect the company in a negative way.

Essentially the ACAS guidelines are asking UK companies to treat electronic behaviour in the same way that non electronic behaviour is treated. In this sense, employees who spend time messaging their friends while at work would be treated in the same way as employees who use company time to make continuous personal phone calls " rarely is probably OK, but all the time is grounds for a warning and disciplinary actions.

The ACAS guidelines are there to help companies defend themselves and their workers by giving a clear definition of what is and what is not suitable electronic behaviour. The ACAS reports do not themselves seek to define what is or is not acceptable electronic behaviour, it is important to note: rather they are there to assist others in defining that to their own satisfaction.

The advantages of having a written policy on social network use includes protecting a company against liability for the actions of its workers; ensuring that employees know exactly what can and cannot be said about their company, and what can and cannot be said while being seen to work for that company; and helping employees to keep their private lives separate from their professional lives.

For lawyers and law firms the advice is clearly useful. Written policies mean much more definable cases in which wrong is done, or right may be defended. It also encourages businesses, of course, to look for legal advice when drawing up these policies, to ensure they don't contravene the rights of their clients or employees.


Author Resource:- I am a social media marketing professional and Managing Director of Panther Interactive Marketing a social media marketing agency http://www.socialmediastrategy.org.uk Panther was founded in 1994 & has clients across the UK, with a focus in the midlands - Nottingham, Derby, Leicester & London areas. Panther Interactive Marketing specialises in social media, social media marketing and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther's team help businesses grow in the UK and internationally with measurable ROI.

We offer social media courses and training to businesses from large multinationals to small home based businesses. We also have a wide range of packaged and bespoke social media services that we offer at very competitive rates.

We also run a UK focused Social media | Marketing | Web 'monster job board' which is packed with social media, marketing and digital marketing jobs http://www.marketingjobsuk.uk.com



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