Here's a checklist of strategy points for using social media to advertise your corporate golf day event:
1: Make sure that you produce a social media hub for the event well ahead of time. Three months at least. It gives you time to build a buzz around the event itself " and also to allow potential event attendees to connect and build a chatter of their own. The lead in time between your creation of a social media group for your event and the event itself allows group members to take ownership of the event, to feel passion for it rather than just to like it.
2: Use multi strand platforms. Twitter, Blogging, Flickr, YouTube and FaceBook are all a must. incorporate everything with everything else. Tweet towards your blog, integrate your blog with your tweets, post videos and photos on YouTube, Flickr and in your blog. The more cross-promotion you do across different platforms the bigger the groundswell you create.
3: Know when to use different platforms. Video footage of the course can create anticipation. After that, though, there's not much for the cameras to do until the event actually happens.
4: Make sure the event website itself is linked to your blog and your other social media platforms. The search engine web bots give much more credence to your event blog when it is linked to the official site for your event.
5: Analyse the Tweet stream. When you pick up golf and event related chatter, you can join the discussion naturally and create armies of followers through retweets. Do your research on Twitterers, using tools like Twitter Grader to find local people who list golf in their profiles, or who discuss golf and golf tournaments regularly.
6: Talk to people and find out what they want. That's the whole point of having a social media build up to your event " you can ask and then do. Find out what your event followers want from your event coverage and give it to them.
7: Be creative. People on social media streams are people, not entities or companies. They like unusual and interesting things. Make your blog posts as creative and appealing as you can. build up a 3D walk through of the course and post it. Have a contest to design one of the holes. Let your imagination run wild!
Start far enough in advance and share the work out over a team: and your marketing will be your best ever.
Author Resource:-
I am a social media marketing professional and Managing Director of Panther Interactive Marketing a social media marketing agency http://www.socialmediastrategy.org.uk Panther was founded in 1994 & has clients across the UK, with a focus in the midlands - Nottingham, Derby, Leicester & London areas. Panther Interactive Marketing specialises in social media, social media marketing and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther's team help businesses grow in the UK and internationally with measurable ROI.
We offer social media courses and training to businesses from large multinationals to small home based businesses. We also have a wide range of packaged and bespoke social media services that we offer at very competitive rates.
We also run a UK focused Social media | Marketing | Web 'monster job board' which is packed with social media, marketing and digital marketing jobs http://www.marketingjobsuk.uk.com
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