Solicitors and legal professionals seem to be afraid of blogging. Hardly surprising when you consider yours is a profession in which the written word constitutes a trail of evidence. Taking a look at legalese in any form, with its lack of punctuation and its endless clauses, would make anyone fearful of writing a blog: the whole legal profession, after all, has been brought up to believe that any written words that are not couched in legalese are right away suspicious because their meaning can be twisted in a court of law.
The unfortunate high profile cases of jurors contacting defendants using Facebook haven't helped. In the minds of the legal eagles, the social network is unguarded, tricky to control and potentially libellous or prejudicial.
In fact, it's extremely fruitful ground for law firms, particularly firms looking to break new ground in terms of contact and connection. Law is perfect for blogging, because it's such a tortuous and mystifying profession to outsiders " and because knowledge in completely diverse areas is frequently required by your network of associated firms and professionals.
The blogosphere makes quickly rising stars out of genuinely authoritative voices. A viral legal blog can get exponential levels of attention for your company within the law community and its associated professional spheres " exactly the places you need to cast around for new business.
The trick is to write engaging, precise blogs that show you to be an expert in your chosen field. If you are a conveyancing law firm, write authoritative, snappy blogs about current issues in conveyancing. If your area of expertise is divorce law, write the same kind of stuff but for divorce issues.
The tone of a legal blog needs careful consideration of course. The blogosphere traditionally responds to opinionated posts, or to posts that display a new angle on a current topic. Neither of these things is beyond the reach of an intelligent lawyer or law firm.
Admittedly, opinionated entries swerve slightly in the direction of the content management issues alluded to at the top of this post: if you are nervous about the public image of your firm you are unlikely to want to start spouting strong opinions. That said, as long as you do it intelligently there is no reason why your firm cannot blog in an opinionated fashion about its own area of proficiency. An expertly arranged set of opinions or advice pieces can set you apart from the other law firms, as a go-getter with a bit of energy to you.
The procedure of translating authoritative blog posts into business are pretty simple. Your blogs get attention from complementary firms and businesses, who discover them because you are posting on topic strands that are relevant to your area of law. The posts spark their interest and so they take a look at your website. Enough posts making sense on current topics and you'll start a following, which routinely comes to you for help...
Author Resource:-
I am a social media marketing professional and Managing Director of Panther Interactive Marketing a social media marketing agency http://www.socialmediastrategy.org.uk Panther was founded in 1994 & has clients across the UK, with a focus in the midlands - Nottingham, Derby, Leicester & London areas. Panther Interactive Marketing specialises in social media, social media marketing and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther's team help businesses grow in the UK and internationally with measurable ROI.
We offer social media courses and training to businesses from large multinationals to small home based businesses. We also have a wide range of packaged and bespoke social media services that we offer at very competitive rates.
We also run a UK focused Social media | Marketing | Web 'monster job board' which is packed with social media, marketing and digital marketing jobs http://www.marketingjobsuk.uk.com
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